Tag Archives: The Body Shop

Minty Feet

Classic Packaging – The Body Shop Boston

It is hard to describe exactly how exciting The Body Shop was when my school friends and I first discovered it as teenagers in the 80s.  Up until that point the most interesting event our health and beauty world had been the introduction of a Miss version of Matey bubble bath.  To us, luxury bathing products were either dubiously coloured bath salts in a jar or foil-wrapped bath cubes from the chemist or the Avon lady. 

That all changed with our discovery of the Body Shop – a whole shop devoted to cosmetics, with its risqué name (this was the 80s afte rall), exotic, cruelty-free products and in-store social justice and environmental campaigns, it was the epitome of cool.  We swooned over Morello Cherry Lip Balm and Coconut Hair Gel, both in glass jars with black thermoset plastic lids, colourful shrink-wrapped soap bars and elegant bath pearls in plastic cartons.  There was a gift-wrapping station (no ready-made gift-packs then), an apothecarian perfume shelf, and before I get completely consumed by a Dewberry scented mist of nostalgia, hair and body care products sold in round semi-opaque HDPE bottles, the Boston.  These came with a black screw top and you could get them refilled once you’d used up the contents.  For me, these simple bottles defined The Body Shop and what they stood for. Here is their story –

 

Humble Beginnings

According to her 1991 autobiography, when Anita Roddick opened the first Body Shop in Brighton in 1976, she wanted to sell no-nonsense cosmetics without using what she saw as elaborate, unnecessary packaging or by making exaggerated claims about their effectiveness.  She chose the round off-the-shelf Bostons as they were the cheapest option.  Citing her own frustration at not being able to buy small amounts of cosmetics, she bought them in a varitry of sizes.  Selling the products in multiple sizes also had the advantage of making the shelves look fuller (the business launched with just 25 different products).  The bottles were labelled with generic stickers branded with a £25 logo, the product title being written on by hand.   Further information was supplied on postcards and from Anita herself.   A refilling service was offered as she said there was not the money to buy enough bottles – customers could even bring their own containers to be filled.

 

Teenage Dreams

WOuld you use 20 year old moisturiser?

HDPE Body Shop Boston with unusal pink label – this would normally been Body Shop Green

By the time I was frequenting the Norwich store in the late-1980s, refills could only be made in their own bottles, and only for the original product for safety reasons.  Labels were now printed with the product with a simple design with the Body Shop logo and green background name.  Like most other cosmetics companies at the time the labels were made of paper and would rub away from the bottle when exposed to wet bathroom conditions.  Although there was not much difference between the packaging for different products, the shop assistants, testers and information available in store were used effectively to provide information to the customers.

 

Reuse Refill Recycle

Original 80s / 90s Body Shop Against Animal Testing Badge

Campaigning formed a large part of the company’s identity.   From animal rights, acid rain and preservation of the rainforests, to packaging, which included opposition to the use of CFCs in aerosols, and a Reuse Refill Recycle Campaign. In 1990 they were the first retailer to introduce a system where the bottles could be returned for recycling if customers didn’t want to refill them.  This was absolutely groundbreaking – there were no doorstep collections other than general refuse back then.

 

The End of the Boston?

mmmm pink grapefruit

New Body Shop bottle shape, 250ml with Boston miniature, 60ml

Over the years they stuck with the shape, making changes by using an embossed screw-cap, using high clarity PET versions and changes to the label design.   But in 1999, when sales stated to decline, it was decided to introduce more packaging differentiation and new styles were introduced.

Now the company that has managed to ‘own’ a generic packaging item, have moved almost completely away from their once-beloved Boston. The Body Shop was sold to L’Oreal in 2006, who in turn sold it on to Natura in 2017.  During this time, a new bottle shape was introduced without fanfare.  Stylish and modern it compares with those of competitors like Neal’s Yard and sets them up for the modern retail environment.  The Boston is now only used for miniatures. 

The refilling service ceased in 2002 due to lack of demand (ref WRAP).  Since then it has become easier to recycle plastic bottles; most local councils now accept plastic bottles in kerbside collections for recycling.

 

The Future

The Body Shop now has ambitious new targets set in 2016 to become ‘the world’s most ethical and sustainable business’ under their ‘Enrich not Exploit’ strategy.  Fossil fuel reduction is now the focus – a target of 70%, and a commitment to packaging innovation. 

I have to confess, apart from an emergency lip purchase, I’ve not shopped in the Body Shop for years – there isn’t the sense of fun there now that there once was (although yes, I admit I’m no longer a teenager!).  Looking at the old Boston and new bottle side by side, going back to the old shape is clearly a retrograde step.  However, with the current rise of Zero Waste shops, and new owner Natura at the helm, I wonder if the time could be right now for them to have another go at the refill system, even just on one or two products, and bring back the magic that the Boston once held, if not the bottle itself. 

Did you used to get your bottles refilled at the Body Shop? (or did you do the refilling?)  What was your favourite product? Do you think they shuold bring back refills?  Let me know in the comments section below. 

 

If you enjoyed reading this article and would like to read more – visit my blog or join my mailing list to be notified of new posts.

For help with your packaging development – get in touch or call 07826 791 045 to find out how I can help.

Sarah Greenwood

6 Ways to Reduce Your Packaging Footprint This Christmas

Do you ever feel guilty about the amount of waste packaging created on Christmas Day or are you just fed up with the extra bags of rubbish waiting for the first collection after the holiday?

This is a reblog of a post from last year with details updated.  The packs from Muc-Off and M&S in 2) are still available.  This year I’ll be posting photos of Christmas packaging on my Instagram profile – @sarah_greenwood_packaging Why not take a look and let me know what you think?

It’s not always possible to choose low packaging options if your loved one has their heart set on the latest toy or technology, but where you do have a choice here are some tips on how to reduce your packaging waste over Christmas;

 

1. Use Your Own Bags When Christmas Shopping

Since the introduction of the 5p bag tax in 2015, we’ve got used to taking reusable bags food shopping, but how many of us them for gift shopping too?  Every single bag refused by a customer, whether paper or plastic, means fewer raw materials used and less energy used to produce, transport and recycle/ dispose of it.

My Christmas shopping in the rucksack I’ve bought for the Rucksack Project Barnsley, more on that below

My Christmas shopping in the rucksack I’ve bought for The Rucksack Project Barnsley, more on that below

 

2. Choose Gifts in Secondary-Use Packaging

Packs with a secondary use are a good way of making fabulous looking gifts – there aren’t many households without a repurposed traditional biscuit tin, even if it’s just used for keeping more biscuits in (which is a very noble cause if you ask me).  More up to date examples include chocolates in a jewellery box from M&S and Muc-Off (the bike-cleaning experts) personal care kits in a tub perfect for keeping bike odds and ends in.

M&S Chocoates in packaging reusable as a gift box

M&S Chocolates in packaging reusable as a jewellery box

Muc-Off body products in reusable container with closures in their signature hot pink

Muc-Off body products in a reusable container with closures in their signature hot pink

On the other hand…

 

3. Beware of Gift Packs!

Retailers and manufacturers are wise to the fact that we like an easy life and package gifts in easy to wrap boxes designed to make them fly off the shelves.  These packs often contain large amounts of plastic packaging that can’t always be recycled, but we only really notice at the point of disposal.  Consider buying the components separately and putting in a homemade gift box (see 6.) for a personal touch.  However, gift boxes can be very competitively priced versus the individual components so some inconvenient plastic could be a small price to pay for a bargain – only you can decide that.

Reusable and recyclable gift boxes from the Body Shop

Value for money, reusable and recyclable gift boxes from the Body Shop

 

4. Shop at Your Local Craft Market

Handmade gifts from craft markets use less packaging as they have not had to be protected with as much secondary transit packaging, usually unseen by us as shoppers, in order to ship it halfway round the world.  Not only are you saving on packaging, but buying unique items, supporting your local economy and probably having a much better shopping experience – sipping mulled-wine and listening to local musicians.

I’ll be going to the Etsy Local event in my local town of Barnsley on 2nd Dec organised by Crafty Business Barnsley – check this link for one near you.

Etsy Made Local advert from Crafty Business Barnsley

 

5. Choose Recyclable Wrapping Papers 

No-one can deny that half the fun of receiving a present is the unwrapping, and the fancier the better, but the decorative effects that make the papers so attractive make them difficult to recycle – many local councils don’t accept wrapping paper for recycling (or greetings cards) for this reason. Choose papers that have been decorated with print, not foil and glitter.   Curling ribbon and premade bows are difficult to recycle too – it’s difficult to find recyclable alternatives – if anyone comes up with anything please let me know!

Recyclable and non-recyclable wrapping papers. The one on the left is printed, the one on the right decorated with glitter.

Recyclable and non-recyclable wrapping papers. The one on the left is printed, the one on the right decorated with glitter

 

6. Make Your Own Reusable Boxes

I guess most of us have reused a gift bag at some point but how about covering old boxes with wrapping paper and lined with tissue paper to make reusable gift boxes?   The photo shows a covered shoe-box my mum made a few years ago for a pair of vintage Babycham glasses for me.  OK it takes a bit of time and planning, but you’ve got something that can be used again next year or if you’re conservative with the wrapping paper design the giftee can use it as a storage container.  Follow this link to find out how to wrap a shoe-box from Karen Kaye, a professional gift-wrapper.

Reusable gift box made from a shoe box covered in wrapping paper - it's seen better days, but you get the idea

Reusable gift box made from a shoe box covered in wrapping paper – it’s seen better days, but you get the idea!

Of course if you really wanted to reduce packaging, you could look at giving gift vouchers, tickets, or a donation to charity on someone’s behalf – no packaging at all, except the envelope for the gift card.  This year I’m sitting somewhere in the middle – giving smaller presents and spending the difference in donations to The Rucksack Project Barnsley – you get hold of a  rucksack and fill it with warm clothing etc.  The rucksacks are then given to people sleeping rough this winter.

Whatever you decide to do, Happy Christmas!

 

Do you have any more ideas on how to reduce your packaging footprint this Christmas?  Please add them to the comments below.

If you need help with the development of your packaging for 2018, please contact me.

Sarah Greenwood,

Sarah Greenwood Packaging

sarah@scgreenwood.co.uk

07826 791 045

6 Ways to Reduce Your Packaging Remorse This Christmas

Do you ever get Packaging Remorse after all the presents have been opened on Christmas Day  or are you just fed up with the extra bags of rubbish waiting for the first collection after the holiday?

It’s not always possible to choose low packaging options if your loved one has their heart set on the latest toy or technology, but where you do have a choice here are some tips on how to reduce your packaging waste over Christmas;

 

1. Use Your Own Bags When Christmas Shopping

Since the introduction of the 5p bag tax last year, we’ve got used to taking reusable bags food shopping, but how many of us them for gift shopping too?  Every single bag refused by a customer, whether paper or plastic, means fewer raw materials used and less energy used to produce, transport and recycle/ dispose of it.

My Christmas shopping in the rucksack I’ve bought for the Rucksack Project Barnsley, more on that below

My Christmas shopping in the rucksack I’ve bought for The Rucksack Project Barnsley, more on that below

 

2. Choose Gifts in Secondary-Use Packaging

Packs with a secondary use are a good way of making fabulous looking gifts – there aren’t many households without a repurposed traditional biscuit tin, even if it’s just used for keeping more biscuits in (which is a very noble cause if you ask me).  More up to date examples include chocolates in a jewellery box from M&S and, Muc-Off (the bike-cleaning experts) personal care kits in a tub perfect for keeping bike odds and ends in.

M&S Chocoates in packaging reusable as a gift box

M&S Chocolates in packaging reusable as a jewellery box

Muc-Off body products in reusable container with closures in their signature hot pink

Muc-Off body products in a reusable container with closures in their signature hot pink

On the other hand…

 

3. Beware of Gift Packs!

Retailers and manufacturers are wise to the fact that we like an easy life and package gifts in easy to wrap boxes designed to make them fly off the shelves.  These packs often contain large amounts of plastic packaging that can’t always be recycled, but we only really notice at the point of disposal.  Consider buying the components separately and putting in a homemade gift box (see 6.) for a personal touch.  However, gift boxes can be very competitively priced versus the individual components so some inconvenient plastic could be a small price to pay for a bargain – only you can decide that.

Reusable and recyclable gift boxes from the Body Shop

Value for money, reusable and recyclable gift boxes from the Body Shop

 

4. Shop at Your Local Craft Market

Handmade gifts from craft markets use less packaging as they have not had to be protected with as much secondary transit packaging, usually unseen by us as shoppers, in order to ship it halfway round the world.  Not only are you saving on packaging, but buying unique items, supporting your local economy and probably having a much better shopping experience – sipping mulled wine and listening to local musicians.

I’ll be going to the Etsy Local event in my local town of Barnsley on 3rd Dec organised by Crafty Business – check this link for one near you.

Banner advert for Crafty Business, Barnsley

Banner advert for Crafty Business, Barnsley

 

5. Choose Recyclable Wrapping Papers 

No-one can deny that half the fun of receiving a present is the unwrapping, and the fancier the better, but the decorative effects that make the papers so attractive make them difficult to recycle – many local councils don’t accept wrapping paper for recycling (or greetings cards) for this reason. Choose papers that have been decorated with print, not foil and glitter.   Curling ribbon and premade bows are difficult to recycle too – it’s difficult to find recyclable alternatives – if anyone comes up with anything please let me know!

Recyclable and non-recyclable wrapping papers. The one on the left is printed, the one on the right decorated with glitter.

Recyclable and non-recyclable wrapping papers. The one on the left is printed, the one on the right decorated with glitter

 

6. Make Your Own Reusable Boxes

I guess most of us have reused a gift bag at some point but how about covering old boxes with wrapping paper and lined with tissue paper to make reusable gift boxes?   The photo shows a covered shoe-box my mum made a few years ago for a pair of vintage Babycham glasses for me.  OK it takes a bit of time and planning, but you’ve got something that can be used again next year or if you’re conservative with the wrapping paper design the giftee can use it as a storage container.

Reusable gift box made from a shoe box covered in wrapping paper - it's seen better days, but you get the idea

Reusable gift box made from a shoe box covered in wrapping paper – it’s seen better days, but you get the idea!

Of course if you really wanted to reduce packaging, you could look at giving gift vouchers, tickets, or a donation to charity on someone’s behalf – no packaging at all, except the envelope for the gift card.  This year I’m sitting somewhere in the middle – giving smaller presents and spending the difference in donations to The Rucksack Project Barnsley – you get hold of a  rucksack and fill it with warm clothing etc.  The ruscksacks are then given to people sleeping rough this winter.

Whatever you decide to do, Happy Christmas!

If you need help with the development of your packaging for 2017, please contact me.

Sarah Greenwood,

Sarah Greenwood Packaging

sarah@scgreenwood.co.uk

07826 791 045

Happy (Packaging) Christmas 2014!

For many packaging professionals Christmas 2014 was done and dusted weeks, if not months, ago and some of us are working on Christmas 2015 already.  With less than a week to go, here are my favourite (and not so favourite!) picks of the season:

 

1. Glass Bauble – Molton Brown Scented Washes

A beautiful glass bauble designed to be hung from the tree from a classy looking closure.  What initially looks like an unnecessary box protects the product from breakage during transit and makes it easier to wrap.

Molton Brown Baubles

 

2. The Old-Fashioned Sweet Tin

Slowly but surely, the traditional tin of sweets is being replaced by colourful plastic tubs.  Tins are now more upmarket novelty affairs – such as M&S musical Christmas tree or alarm-clock shaped tins available in Debenhams (pretty but not much cop for keeping things in).  That’s why it’s so refreshing to see the good old fashioned Quality Street tin is still with us.  It comes with a decent 1kg weight of product as well – at £7, much better value than buying two tubs of 400g for £4 each.

Old Style Quality Street Tins

 

3. Jagermeister Gift Pack

It’s a bobble hat in a box, with the bobble sticking out of the top! That’s all there is to say. Oh, there’s a miniature of the liqueur in there too.

Bobblehat

 

4. Body Shop Lollypop

An unusual, fun looking pack.  With a recent Which? Report warning consumers about poor-value gift sets*,  it is good to see that the cost of the gift set of 5 lip balms is the same as buying them individually, giving the perception of value, if nothing else.

Body Shop Lollypop

*although they only managed to name two packs.

 

5. Worst pack of the season – HP Gift Pack

The physical packaging itself which looks fine and seems to protect the product well, but the description of what’s inside is the issue here.   The contents include a ‘Man’s Mug’ and the gift on display in the ‘Gifts for Him’ Section in Asda (similar gifts are also in Tesco etc).  A more suitable description would be ‘Tea Lover’s’ mug or something similar, surely?

HP Mug and Sauce

 

6.  Ferrero Rocher – Various

This year Ferrero have produced a gift pack for almost every price point including Christmas tree stars, a kit for a DIY Ambassador’s Reception-style pyramid, and my favourite, a giant Ferrero Rocher.  The merchandising units for larger stores are made from foil-backed corrugate and look absolutely stunning.

Giant Ferrero Rocher

 

If you need help with the development of your packaging for 2015, please contact us.

Happy (Packaging) Christmas!

Sarah Greenwood

Greenwood Packaging Consultancy